Sites like Medium are professionalizing the blog format, giving long-form new prominence. Quality over quantity, more context and permanence.
As pieces of timely information become ever cheaper, deeper, more contextualized information becomes more powerful and valuable. Thanks to the networked power and immediacy of the Internet, we have almost perfected the “horizontal” approach to the distribution and consumption of media. Every person with an Internet connection now has a place to go to find news as it breaks. We are only just beginning, however, to realize the Internet’s power as a promoter of longform content, a recognition that is helping to drive the rise of micropublishing, a movement that emphasizes the quality of the publishing environment over timeliness, and one that eschews the primacy of the pageview.