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The perils of too big

What goes up must go down. Everything that gains popularity hits an inflection point for both hyper-growth and slow decline.

As a result:

  • Bauer and his label will see limited royalties from his track all while less people consume it.
  • SXSW attendance will dip year over year.
  • Social users will gravitate to other social networks like SnapChat and Instagram

Popualrity signals decline. Hit tracks, events, companies may be around another 100 years but they’ll never be appreciated as they once were.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.