The obsession with novelty is what makes things popular. Yet, what appears ‘new' is a facade built on designs of the past.
Trends are unstable because their form is temporary. Like click bait, they're told to be known for the contagiousness of their spreadability.
Innovation plays the long-game. Not surprisingly, it's usually the stuff that hangs around near the edges that seem to last for years to come.
What's truly original is something that's never been seen, heard, or done before. It doesn't have to be revolutionary, but it should strive for timelessness.
The truth never expires.