The Snapchat Effect

My iMessage is becoming more like Snapchat, that is, my friends are sharing more aggressively things they previously would’ve held back.  But this emergence of spontaneous content (i.e. brain farts) is exactly because of the way Snapchat is training us to see things and communicate them in real time.

iMessaging in images like Snapchat is like using hashtags on Facebook, the case of one network behavior influencing another.  Today, the hashtag is a way of writing and speaking like a colon but maybe even more powerful.  

Some people may say that this direct communication on iMessage is what kills apps like Snapchat.  But it’s quite the contrary.  Snapchat is unique in that you that you can be friends with someone you normally wouldn’t have direct contact with and send them ridiculous shit.  

Messaging apps are the king of social networks right now. It’s the reason Instagram is incorporating Snapchat like messaging. Some are even wondering if Apple acquires WhatsApp or Snapchat to improve instant messaging further.

Social networking is taking a turn for more direct communication which is inherently more social, and more engaging.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.