The Starbucks Index

One in four Starbucks purchases are made via the mobile phone.

I joked yesterday on Twitter that the Starbucks Index should be the new way judge a country’s technological progress.

But the more I think about it the more it makes sense.

If the Mac Index is an economic evaluator, then the Starbucks Index should be a credible tech indicator.

Starbucks is practically ubiquitous, like McDonalds.  No two countries with Starbucks have ever fought a war with each other either.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.