One in four Starbucks purchases are made via the mobile phone.
I joked yesterday on Twitter that the Starbucks Index should be the new way judge a country’s technological progress.
But the more I think about it the more it makes sense.
If the Mac Index is an economic evaluator, then the Starbucks Index should be a credible tech indicator.
Starbucks is practically ubiquitous, like McDonalds. No two countries with Starbucks have ever fought a war with each other either.