If Coke is synonymous with soda, the iPad is synonymous with tablet. It doesn’t matter how many different types of sodas or tablet are released, Coke and Apple still own those platforms in branding and take a majority of the profit.
In buying a tablet, you also want the best content. Neither Google nor Microsoft can match the apps in the iTunes Store. That’s why Steve Jobs was so adamant about making it easy for app developers to distribute, even if iTunes only broken even.
Do you want to spend a little extra and buy the Ferrari of tablets or do you want an Acura which gets you to the same places but doesn’t have the speed, sexiness, and gadgets? Think about this analogy if you’re buying a tablet this Christmas.