Social networking sites like to pretend they are “the network”, or at least “a network” —and that’s why they’ll ask you to “join”. But as users, deep down, we know they are places —we’ll go there to meet some of our social connections, or even make new ones, and talk and share our thoughts and stories, and we’ll leave if the place gets too crowded, or if we don’t like the people that frequent it. And we’ll tell our friends of this “cool new place”, or ask them if they’ve found a new place if they stop showing up.
Facebook, Twitter, Instagram, and Pinterest are all social networking places, not social networks. They are not inclusive, they are exclusive. Each platform dictates a type of unique style and content you wouldn’t necessary share on another.