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Arts Psychology

‘This is not an apple’

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Ceci n’est pas une pomme by Réne Magritte (1964)

You can go ahead and try to eat this apple. But the representation of the apple is pure fiction; you can’t eat it. It is a mere rendering of something you could consume. Like a map, it displays territory that exists only in mind.

Nonetheless, the picture provokes all the emotions that go in eating a real apple: the unpeeled texture, the juiciness, and sugary smell.

The first taste is always with your eyes. The imagination recasts the image into a vicarious eating experience that triggers your hunger.

Pictures inherently lie just as the lines fabricate the authenticity of lines of territory on a map. What it is is the robust interpretation of the present in the fairytale of the movie-making mind. The dimension is here and now, neurologically tangible, but you still can’t touch it.

The marketing is only as good as what you tell yourself.

 

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.