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Creativity Social Media

Thoughts on Creativity

GarageBand, Instagram, Tumblr, Giphy, etc. – we’ve got all the tools in the world to create and publish anything.

But when anyone can be creative, who’s actually a ‘creative?’

““Creative” was among the top ten most used words in LinkedIn profiles last year, and, these days, “creative” is a noun that can be used for anyone in the workforce who doesn’t engage in doctoring, lawyering, writing code, or doing hard labor.” – Carrie Battan

Everyone is born creative – we all carry genius – but some people prefer let others make art for them. According to the old 90-9-1 rule of social media:

90% of people just consume the feeds, 9% curate them (e.g. retweet), and 1% of users create original content.

But this can be flipped on its head. Now creativity is in abundance. Algorithms try to solve this plethora of content. Snapchat compounds the concept of the creative even further. Anyone who sends an image or video message on Snapchat is technically creating something.

The act of creating digital media is one thing. Declaring yourself a pro is another.

  • Casey Neistat is a pro YouTuber.
  • Tim Ferriss made himself a pro podcaster.
  • Seth Godin is a pro blogger

At one point these people decided to show up and produce quality consistently. They just get better and better through the practice.

The road from amaffesional to professional is a decision that rests on the seriousness of your work. But there are also the intangibles like grit, showing up, passion, and attitude.

Decide: are you a creative or a creator? Do you think more than you do? Does tweeting justify as a creative contribution?

Share some work.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.