To err is human

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gif via kidmograph

Technology evolves. Customer expectations change. Facebook tweaks its algorithm, again! All strategies and proven methods are temporary.

The pragmatist is always looking for a better way while following the practices that already work.

But there's no way to identify what works without identifying what doesn't work first. Strive a little toward imperfection.

Trial and error is the essence of survival. Consider doubling down on efforts that are showing promise.

We must remain in beta.


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