Technology evolves. Customer expectations change. Facebook tweaks its algorithm, again! All strategies and proven methods are temporary.
The pragmatist is always looking for a better way while following the practices that already work.
But there's no way to identify what works without identifying what doesn't work first. Strive a little toward imperfection.
Trial and error is the essence of survival. Consider doubling down on efforts that are showing promise.
We must remain in beta.