Too Little Too Late For Tumblr

David Karp:

For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!

As part of its new content aggregation team Tumblr is also rolling out promoted Tumblr posts.

It’s the equivalent of a Facebook sponsored story or a promoted Tweet. For $1, your content will appear as a highlighted post in your Tumblr followers newsfeeds or dashboard.

I hate to break it to Tumblr but (1) the ad only shows up in your feed if you follow that person and (2) no one scans the Tumblr newsfeed the same they do Facebook and Twitter.

Tumblr is a blogging platform with social elements. Users consume content more often on a Tumblr built website than the dashboard. Highlighting a post would be ideal if the eyeballs were in the dashboard like they are Twitter and Facebook.

It’s good to see Tumblr entering the ad supported arena. But is it too late? Pinterest is gaining ground.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.