I rarely click on friends’ links, pretty much undermining the theory of peer to peer sharing.
But this wasn’t always the case. Twitter flipped trust and interest into admiration for people I didn’t necessarily know but had real expertise.
Even for entertainment based links about Jeremy Lin highlights or funny videos, I’m more likely to click from someone I don’t know than someone I do.
I admittedly spend more time checking Twitter. Still, the click per time spent is still remarkably higher.
I will say though that Facebook’s real time frictionless ticker grabs my eye often. And I’m more likely to click there than within the Facebook stream. This is probably because it displays bit sized information as opposed to long for content which I describe as anything more than 140+ characters with embedded content.
One thing I certainly do less of is search. The information I want and need is out there in the air and my Tweeps and friends are just giving it to me for free.
Maybe I just want to learn and discover new stuff.