Last week it was the grand old party at SXSW. This weekend is all about the St. Patrick’s Day parade in New York.
One thing I learned from SXWS is that ambient networking is premature. The Highlight app kills the battery, is delayed so naturally you miss the opportunity to introduce yourself, and connects me to others that like Dunkin Donuts.
I should be able to create private lists of networking interests that trigger my phone when in proximity. For example, I only want the phone to push when I’m near Apple, TechCrunch, or Instagram employees. But I don’t want to like these brands on Facebook just so I can be notified.
Less is definitely more.
So today I’m turning Highlight off and embracing serendipity, not that I want to meet the king of the World today anyway.
Let’s enjoy the moment. Networking just…happens.