The smartphone/tablet is commonly known as the Second screen.
But what’s actually happening is the reverse. People are merely listening to the TV and picking their heads up to catch the biggest moments. The majority of programming therefore is just noise.
We give our companion devices more attention. We can Tweet, Facebook, Instagram, blog, YouTube, and read a book all at the same time. It’s truly a multi-media, content-shifting experience.
TV and devices aren’t even fungible. We’re so hyper-connected that our devices act like second brains. We’re never bored and certainly over-entertained.
The shift from TV consumption to online participation is only growing more rapidly. Unless the TV becomes smart, it’s going to become unnecessary like the landline phone.