Searching for a live stream? Twitter is your best bet.
I used to Google Arsenal games for live streams but the results led to spammy promotional pages.
Twitter search is way better. It’s also full of spammy links but there’s enough tweets there to increase your chances of finding a decent stream.
It’s worth restating that social communication replaces Google search in real time moments.
An algorithm is not going to give me the best and quickest answer when I need it most.
Google however is always useful for digging up post game analysis, video highlights, and specific stats. It’s the ultimate research tool.
One could build a viable site aggregator that collects only Tweets that display workable online streams and ignores the spam. These sites half-exist today but none of them are visually appealing and they’re not leveraging Twitter.
People will continue to search for online streams until the games become readily available. People will pay for a la carte sports games as they do movies. Make them $2.99 for regular matches and $5.99 for big clashes. A yearly subscription that allows ubiquitous access to your favorite team for every game on any Internet connected device would be ideal. The MLB has a package like this.
Until games are either all on TV or Internet accessible they’ll continue to be crowdsourced on Twitter.