Ruth Bazinet tells Twitter to hire someone that actually Tweets and knows how to combine content and pioneer new ways to use the platform.
If Twitter truly is the “social soundtrack to life in the moment” as it contends, then journalists, professional athletes, musicians, and other celebrities are its DJs. What Twitter really needs for this new role is a world-class DJ — not a music industry executive.
New users find Twitter harder to adopt than rival Facebook. It is very easy to lose interest as a new Twitter user because of the time it takes to achieve proficiency. Power users are the foundation of the Twitter community, and stand as examples for others. The way power users employ the unique language of Twitter instructs the development of the general user base, and how they interact with one another.