unionmetrics: “Among the leading edge group, respondents were as likely in Q3 to say they multitasked with activities related as unrelated to TV (each at 38% of respondents). That marks a change from just 6 months earlier, when this group was significantly more likely to be multitasking with unrelated (39%) than related (32%) activities.”  TV Multitasking Trending Towards Related Activities | Marketing Charts People want to watch TV and share their thoughts on the TV program at the same time.  TV is a social game. 
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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.