In a world full of noise, repetition helps important messages sink in.
Business repetition is no different than training your dog or disciplining your kids.
People need to hear things again and again to get them to stick.
Once the lesson gets inculcated, the execution becomes more methodical, people are more productive team players.
The caveat, however, is to remain open to other ideas and opportunities that poke the team’s vision. That’s how the ongoing business gets tested.
Execution and results first, with time for ideation and creative thinking.