V Day Augmented Reality

Lacta Mobile App – English from LactaFilms on Vimeo.

Augmented reality is a digital visualization applied to physical objects.

Like a QR code, once something is scanned the mobile phone populates a new, unique image.

Many brands are experimenting with it to see if it creates more stickiness around products.

Expect to see more Valentines Day campaigns like this.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.