Vine exists because of new smartphone technology but it also replicates older forms of mashup culture. In particular, it mirrors what pioneering hip-hop artists started to do in the 1980s — taking sounds from myriad sources and sharing them through records like Paul’s Boutique and Ready to Die.
Vine is the most exciting social tool because it provides much more context than a Instagram photo. The overlooked strength of Vine however is sound.
CEO of SoundCloud Alex Ljung once predicted that “sound will be bigger than video.”
How about the fusion of sound plus video?
We’re still stuck in an image dominant world. But Smartphone video capabilities are getting more advanced, also improving sound quality. Taken together, video and sound can compete with photography.