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Social Media Tech

Walking billboards

We are all walking billboards. Logos and sponsors aren’t restricted to the chest of professional soccer and basketball uniforms.

As consumers, we signal our own catalog of attention triggers — the Nike Swoosh, the Adidas stripe, the Bauhaus-inspired Apple AirPods, etc.

We’ve been working for brands all along. Social media and the proliferation of images intensify the ubiquity of advertising.

Facebook long understood its users were the best advertisers, helping brands generate impressions through the return of reshares, likes, and comments. Harvesting attention is a $1.2 trillion annual business, with influencers acting as the newest sensation in image marketing.

Subtle like soft power, we sell without selling, creating an endless gif loop of buying — all to confirm the story in our heads.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).


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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.