Everyone is a writer, photographer, musician, and marketer these days by virtue of cheap tools, cheap software, and free Internet distribution. The good news is that people are becoming creators rather than passive consumers. Self-expression gives people an opportunity to stake their claim and build their own audience.
The bad news is that when everyone shares their work it clutters discovery and makes it even harder for the real professionals to stand out. As a result, quality content gets lost in the morass of amafessional noise. Consumers have a hard time deciphering who takes it seriously and who does it as a hobby.
But the Gold Rush of online creativity can only be a good thing. It means that the real artists have to work harder to market their own work. Realizing this, Bansky took residency in New York and produced one piece of art every day for a month which he promoted on Instagram and YouTube.
Bansky reminds all artists that they need to hustle, as the marketing is a reflection of their own belief in the work. If the creator doesn’t think it’s worth sharing and talking about, no one will.
Art is really arbitrary. Most artists never get discovered at all because the clan of influencers never take the time to understand their work. Paradoxically, anonymity gives more freedom to the artist to create whatever they want. The canvass is truly blank.
Makers are going to make and consumers are going to consume. The best stuff may not end up on top, but because of technology and the Internet more good artists may get discovered than before which brings hope to producers and curators alike.