Categories
Fashion Psychology Science

What’s cooler than cool? 

Quartz published an interesting piece on the neuroscience and origins of “cool.”

Today, we define cool through the lens of fashion and consumption. Instagram is the fashion runway for generation thumbs. Social media influencers signal the new trends. Studies show that our medial prefrontal cortex lights up when we see something desirable in our feed.

But I found the history of the word cool most interesting.

“It was black Americans at the turn of the 20th century who first used “cool” as an expression of approval.

From blues to rock, from hip hop to Eminem, black culture is American culture.

Given the heightened racism in American politics today, it is worth examining why American culture became the cultural hegemony of the world in the first place. We are the hodgepodge of experiments.

And it is our duty to ensure American culture — one of openness and plurality — appears cool.

If you're an WRITER or aspiring blogger, I highly recommend doing these 3 things:

1. Read Do the Work by Steven Pressfield
2. Create your own blog and publish something new every day (read my post on how to set up a FREE blog on Wordpress).
3. Buy an All-Access Pass from Masterclass to learn from the best writers in the world.

More Stories from the Blog:

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.

3 replies on “What’s cooler than cool? ”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.