What it felt like was an addictive game with stakes in the real world, the way Words With Friends can become too compulsive because you’re playing virtual words with your actual friends. The only difference, of course, is that as a result I was becoming a healthier human being.
I had the Nike+ Fuel band for about 2 months before returning it. It froze on me.
I didn’t like the Fuel point system anyway because it placed more emphasis on continuous movement over a strenuous 30 minute 3-mile run. Like David, my wife always earned more points than me simply because she was on her feet all day at work.
However, being aware of my movement data incentivized me to run and walk even more. If you looked at my charts, you could see the days where I sat a lot and did nothing. I pushed to see the peaks and valleys three to four days a week.
Like Instagram, the Nike+ Fuel band got me out of the house and on my feet. The 521 notes on this post makes me believe that many others feel the same way.