There’s over 500,000 apps in the Apple App Store. No wonder users need lists to sort through it all.
If an app is not on any Top 10 or Top 25 lists it’ll most likely never will be found.
This was the case when I worked at a record label. Getting on the front cover of iTunes sold more records, plain and simple. And if the record made it into the top 10 overall or top 10 in its respective category, sales were self-perpetuating.
As Nick Bilton puts its, “Once at the very top of those iTunes charts, it takes a long time to fall off.”
The primary marketing of an app is therefore in its popularity rankings where people vote, as Clay Johnson writes, with “clicks” or downloads.
But unlike music where there’s a lot of good content that goes undiscovered on iTunes weekly, there’s a lot of bad apps that never get found for a reason. This is why the lists system really work for the App Store.
Apple curates what its thinks will be the best apps for iPhone users, features them, and the blogosphere spreads the word. And for the most part, they all get it right.