Apple is in its Michael Jordan career phase, fully aware of its tremendous success but never stops trying to get better.
Michael Jordan was vertically integrated within his brands, never licensing his image to video games in the 90s. In the same way, Apple wants to own everything from the retail experience to new technology.
Michael Jordan played each game like it was his last, knowing it was his duty to make sure fans (and Jerry Reinsdorf) got their money’s worth. Each new Apple product is just as amazing as the prior release, demonstrating perpetual improvement.
Michael Jordan made the Jumpman ubiquitous, and what now should be the new NBA logo. Apple made the iMac which mainstreamed the “i” concept and was used by Apple in other popular products (iPod, iPhone, iPad).
Michael Jordan was the American dream, combining success, class, and above all, hard work. But he got cut from the High School basketball team. Apple suffered a dip in the 90s, only to come back having more cash than the US government.
Michael Jordan defined a new era of basketball, combining athleticism, style, leadership, and endless trophies. Apple is hoping to define a new era in mobile computing today with the announcement of its iPhone 5.
Do you think Apple is like Michael Jordan? Please comment below.