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Why cards are the future of the web

It’s already clear that product and interaction designers will heavily use cards. I think the same is true for marketers and creatives in advertising. As social media continues to rise, and continues to fragment into many services, taking up more and more of our time, marketing dollars will inevitably follow. The consistent thread through these services, the predominant canvas for creativity, will be card based. Content consumption on Facebook, Twitter, Pinterest, Instagram, Line, you name it, is all built on the card design metaphor.

I think there is no getting away from it. Cards are the next big thing in design and the creative arts. To me that’s incredibly exciting.

Pinterest and Instagram images are already cards. Clicking on them is merely flipping the card over. Pins, Instagrams, cards; they’re just like magazine advertisements.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.