Three startling design discoveries:
German researchers found that just glancing at shades of green can boost creativity and motivation.
Workers who could see the outdoors completed tasks 6 to 7 percent more efficiently than those who couldn’t
A Duke University professor demonstrated that our eyes can scan an image fastest when its shape is a golden rectangle. For instance, it’s the ideal layout of a paragraph of text, the one most conducive to reading and retention.
Design dictates mood and behavior. In short: As citizens, we need money; as animals, we need the outdoors; as tech users, we need Apple products. It’s quite simple.