Why We Love Beautiful Things

Three startling design discoveries:

German researchers found that just glancing at shades of green can boost creativity and motivation.

Workers who could see the outdoors completed tasks 6 to 7 percent more efficiently than those who couldn’t

A Duke University professor demonstrated that our eyes can scan an image fastest when its shape is a golden rectangle. For instance, it’s the ideal layout of a paragraph of text, the one most conducive to reading and retention. 

Design dictates mood and behavior.  In short:  As citizens, we need money; as animals, we need the outdoors; as tech users, we need Apple products.  It’s quite simple


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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.