You don’t have to sell out…

in order to be a famous artist.  You just have to make remarkable content that appeals to both a passionate niche and mass consumers.  

Artists such as Radiohead, Ai WeiWei, and Seth Godin are not intentionally famous. They’re famous because they produce quality, transformative content.

They make art that they know they’ll like and what they think the audience, both intellectuals and the masses, will appreciate. 

The pressure is always on the artist to create an element of provocation and obscurity without being too misunderstood or misleading.     

Your audience should never know you completely.  The best artists maintain that mystique.  

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.