I think most people are missing with Snapchat is the limitations. I love restrictions. I love the 140 character limit of Twitter. It forces creativity. I love the 6 seconds of Vine. It forces creativity. What Snapchat does is even more interesting. The fact that the picture disappears forever after 3-10 seconds (I know I know it doesn’t but it’s how the user uses it and that’s what matters) fascinates me because it forces the person consuming the content to actually give it the 5 seconds of attention it deserves. Many commercials, billboards, tweets, and Facebook posts never even get a quarter of a second of attention, but the far majority of Snapchat get several times that.
We ultimately pay with our attention and right now that’s a scarce currency. The feed driven culture of social media leads to a lot of forgetful skimming.