As much as I love SoundCloud, sound will not be bigger than video for this very reason:
“…roughly 60 hours of video is now uploaded to YouTube every minute..” (Reuters)
It’s still unclear whether these 60 hours are dominated by mobile uploads or pirated movie clips. Probably both.
We do know that only 30% of the videos get viewed 99% of the time. Which means if you’re not on Vevo or the Ellen Show no one knows your video is there.
YouTube remains unprofitable but the data is indispensable to Google’s core business and ever more important for Google+ and Google TV.
But how Google balances professional content (where the money is) versus user-uploads remains to be seen.