The stickiness of culture. It’s there to absorb, remix, and recast. Something new that comes along is misunderstood chiefly in its inchoate stages.
From micro to the masses, uncoerced or perhaps marketed, the point of sharing ideas, culture, and memes is to establish identity to fit into ever-shifting mores that perpetuate thinking, style, and language.
Culture shapes markets. Cut it out; no one sees anything or points out the interest for others to hit.