If you’ve ever published anything on the web you know what it’s like when all you hear are crickets. No likes, no comments, no reshares.
You think your content sucks because no one’s acknowledging you. But it’s a misconception to sell your work short, especially if it’s your labor of love.
There are 2.1 billion+ people on the Internet. If you’re writing, acting, or sharing your music someone’s going to connect with you. They may be a fan, a teacher, or someone you admire within your scenius. But you’re never going to appeal to everyone.
“The less reassurance we can give you the more important the work is.”
All social media is based on reassurance. That’s why most Instagram content looks the same. If you want to guarantee success, you’ll share photos of beaches, dogs, selfies, and food.
“We were raised to do things that work.”
But why not challenge sameness by trying something new? Go for some tension. Err on the side of being vulnerable if it means you get to make the stuff that makes you happy.
Unlike politics, creativity asks that you own up to being edgy, different. People that make change stand up and take responsibility for causing a ruckus.
“The internet could save your life because it’ll keep you from a lifetime of being told what to do.”
Choose yourself. The rest follows.
All quotes above are from Seth Godin’s most recent presentation. Watch it below.
There are two ways to get what you want: you either pay someone else for the finished good and get the satisfaction of instant delivery or you buy the individual components and spend the time making something yourself.
The resistance/lizard brain always tells you should play it safe and just consume, especially if that shortcut allows time for the work you actually enjoy. But if you’re not doing the work that matters, then you’re wasting time.
For every action, there’s a reaction. Creation is the action without a compelling need to dictate the end result. Everything you see today is the result of someone else’s hard work. The trick to starting is merely starting.
A funny thing happens when you “just” start tinkering: you forget about the big, intimidating picture. – Mark McGuinness
Creativity is more gratifying than consumption, especially in the long-term. No one remembers the buyer, the fan, nor the guest but they do remember the artist. Your contributions are always welcome. Make something.
Making for the masses taints the quality of the product.
The majority of people appreciate what they get. They may even vote it up. Some people recognize the overt standardization and consume just to conform. It’s not worth tailoring a dish when it’s faster to eat what you’re served to survive.
We live in the dawn of personalization, where aggregate data gathered through apps, social media behavior, and web surfing should be able to personalize our experience for just about anything. Diversity gets rewarded with stuff that you and only you, like.
Still, there will be times when your choice is pre-determined along with everyone else’s, and there’s no way to order what you really like.
Standardization makes it easier for the makers to control consumption. All the ingredients and dish sizes are the same. If you didn’t know any better, you’d think everything is meant to be made and consumed in bulk.
No one has the same tastes, but most people have the same expectations. Demand better. Customization is the key to satisfaction.
Thanks to the Internet, we have become both producers and consumers. We are, in the futurist (how old-fashioned the term “futurist” seems now) Alvin Toffler’s unlovely phrase, “prosumers.” We tweet, and post, and update, and blog at the same time we are consuming other people’s digital productions. We are all part of a vast crowd that is unaware of how atomized it is, ignorant of the fact that it is both interconnected and isolated at the same time. – Lee Siegel
Whether it’s this blog or Twitter or Facebook I try to mix up the content between stuff I own/write and stuff that inspires me, which is mostly content I consume first and then retweet or reblog.