Taste at first sight 👁👀👁

“The first taste is always with your eyes.” Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state. Table top advertising or food marketing is no different than any other product marketing: the illusion […]

Why there are three types of chopsticks

People have been eating with chopsticks since the 4th century BC. In the below video, historian Edward Wang explains why the chopsticks in China, Japan, and Korea are all unique: To summarize: The Chinese developed longer chopsticks in the 10th century to share food. Sitting around tables, they needed an extended utensil to reach dishes […]

Why hibachi is a unique dining experience 

The Japanese are known for making portable objects for individuals and small groups. They created the world’s first on-the-go vinyl player. After World War II, Americans adopted the Japanese hibachi grill to cook steak outdoors. The hibachi table is the center of attention Today, North Americans eat out at hibachi restaurants, sitting around a large […]

Hitting the spot…

occurs when top quality meets the perfect moment of demand. For instance, you may desire pizza for dinner. But if you eat Dominos instead of ordering from your preferred pizza joint, you’ll just be semi-satisfied in the outcome. “It was ok/good enough.” Fulfillment is a means to an end, to curb the hunger. But ‘hitting […]

Free and cheap makes you fat

Everyone loves free stuff. But free stuff makes you fat. When I was a kid growing up in Texas, every restaurant offered free refills. Naturally, my friends and I always had two sodas. When I moved up to the Northeast, refills didn’t exist. There was always an additional cost. But this cost-constrained choice. I wasn’t […]