“The first taste is always with your eyes.” Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state. Table top advertising or food marketing is no different than any other product marketing: the illusion […]
People have been eating with chopsticks since the 4th century BC. In the below video, historian Edward Wang explains why the chopsticks in China, Japan, and Korea are all unique: To summarize: The Chinese developed longer chopsticks in the 10th century to share food. Sitting around tables, they needed an extended utensil to reach dishes […]
You can go ahead and try to eat this apple. But the representation of the apple is pure fiction; you can’t eat it. It is a mere rendering of something you could consume. Like a map, it displays territory that exists only in mind. Nonetheless, the picture provokes all the emotions that go in eating […]
Boring but efficient, I usually cook my eggs scrambled or olive oil fried. But given the time, I may need to explore one of the other 59 ways to cook eggs.
The Japanese are known for making portable objects for individuals and small groups. They created the world’s first on-the-go vinyl player. After World War II, Americans adopted the Japanese hibachi grill to cook steak outdoors. The hibachi table is the center of attention Today, North Americans eat out at hibachi restaurants, sitting around a large […]
“Your state of mind might be dependent on your state of gut.” You are what you eat, literally.
occurs when top quality meets the perfect moment of demand. For instance, you may desire pizza for dinner. But if you eat Dominos instead of ordering from your preferred pizza joint, you’ll just be semi-satisfied in the outcome. “It was ok/good enough.” Fulfillment is a means to an end, to curb the hunger. But ‘hitting […]
Everyone loves free stuff. But free stuff makes you fat. When I was a kid growing up in Texas, every restaurant offered free refills. Naturally, my friends and I always had two sodas. When I moved up to the Northeast, refills didn’t exist. There was always an additional cost. But this cost-constrained choice. I wasn’t […]
People often get surprised when you ask for less but sometimes we really only need what we asked for. There’s a fine line between overdoing it and failing to do enough. Other times we just want it plain and raw. What’s sufficient is already efficient.