Why there are three types of chopsticks

People have been eating with chopsticks since the 4th century BC. In the below video, historian Edward Wang explains why the chopsticks in China, Japan, and Korea are all unique: To summarize: The Chinese developed longer chopsticks in the 10th century to share food. Sitting around tables, they needed an extended utensil to reach dishes […]

‘This is not an apple’

You can go ahead and try to eat this apple. But the representation of the apple is pure fiction; you can’t eat it. It is a mere rendering of something you could consume. Like a map, it displays territory that exists only in mind. Nonetheless, the picture provokes all the emotions that go in eating […]

Why hibachi is a unique dining experience 

The Japanese are known for making portable objects for individuals and small groups. They created the world’s first on-the-go vinyl player. After World War II, Americans adopted the Japanese hibachi grill to cook steak outdoors. The hibachi table is the center of attention Today, North Americans eat out at hibachi restaurants, sitting around a large […]

Taste at First Sight 👁👀👁

“The first taste is always with your eyes.” Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state. Table top advertising or food marketing is no different than any other product marketing: the illusion […]