“The first taste is always with your eyes.”
Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state.
Tabletop advertising or food marketing is no different from any other product marketing: the illusion never matches the reality of creating it. In reality, the food has been dressed up and augmented to look fresh and mouth-watering like those lobsters in Red Lobster commercials.
Fashion advertising is similar. The model is always more enticing wearing makeup and sporting a six-pack. When models make commercials, they never smile. Badassery sells.
Not surprisingly, food porn and selfies are huge on Instagram too, the people’s marketing platform. A little bit of shoot preparation and filters make both food and faces look better than they actually are.
Today, anyone can use technology to create a Hollywood look. Everyone’s deceiving and buying lies at the same time. We all desire better versions of ourselves, including what appears on our plates.
