Categories
Creativity Productivity & Work

Keep them guessing

They say write to be understood. But what’s the point in spelling it all out?

Said author William Faulkner in an interview with the Paris Review:

INTERVIEWER

Some people say they can’t understand your writing, even after they read it two or three times. What approach would you suggest for them?

FAULKNER

Read it four times.

Write to be misunderstood?

It doesn’t hurt to make an arcane reference here and there to keep the reader guessing. Obscurity is luminosity.

Said author Jonathan Franzen in lunch with the Financial Times:

“I think you have to have a few things that you have to kind of chew on to get.”

When you first listen to a new Radiohead song, something about it sounds off. But after a few listens, the sounds in between appear and ameliorate Thom Yorke’s mystical voice. Nothing makes sense, but the emotional tug works, the same way laughter doesn’t need thought.

It shouldn’t be the author or musician’s goal to demystify everything. The maker is often still figuring it out himself, recasting their own interpretation.

Categories
Creativity Culture

The unclassifiable

When we stop becoming someone for everyone, we start to find the right people instead.

That’s not to say we want to remain unknown or unclassifiable. One can still ride the wave of uniqueness and make a big splash.

Do you think Radiohead cares about the pop charts? The band thrives at the fringes, showing fans where sound could be headed, not where it’s been.

People love Apple because they make instruments for creativity you never knew you’d need. It also gives its customers, the curators and creators, all the spotlight.

We don’t have to dumb down our work for the masses when we can make more interesting things for the micro. Wider adoption, should it happen, happens to the ideas worth spreading.