The body has to be involved, whether through the tip of the pen, the paintbrush, or the rattle of the keyboard.
Creativity is as physical as mental, conjuring up images to bring them to life. Ironically, AI obviates the need for doing the work. All one needs to be is a savvy prompter. The creator’s role becomes visionary. First, she imagines and then sees where the story goes. Revisions occur faster and with more surprising variations.
The problem is, then, not in the production but in the marketing. The deluge of stimuli competing for the eyeballs is exponential. How does one stand out in a sea of regurgitated, one-click, machine-manufactured content?
There is no need to hanker for the quixotic all the time when a simple pen and paper can do. Human output is just another variation of the creative process. It’s more visceral, none more superior, but at least it came from your bare hands. It’s too bad you still have to market it.