The biggest threat to a virus is its own exhaustion. It wants to be said, repeated, and spread until it cements into a meme.
Words, ideas, and apps are all types of viruses. Pretty much anything that spreads. Most are benign of course but perhaps none is more pervasive and self-inflicted than the sickness of self-promotion.
The social media age is plagued with envy, where everyone tries to one-up each other with their next best post. The cycle of jealousy shatters reality into shards of half-truths.
The sharing virus constricts people to a 1080 x 1080 square. Meanwhile, portrait mode constrains satisfaction. Spiraling into overextension, overworked trends and habits start to leak.
We like to think we're dabbling in the next niche before the entire market even knows it.