We discover our uniqueness through failed conformity. We’re not here to follow and jump through hoops. We endeavor to bend standard practices in strange and wonderful directions.
Thinking different is the ultimate motivator. It carves us into individuals.
We are who we are — purple cows instead of mindless little robots — and do not accept anything that does not feel authentic.
“Originality consists of trying to be like everybody else and failing.”
Raymond Radiguet (view books)
When we wield the paintbrush, our imaginative grip never dies. We can invent systems that free us from the tyranny of sameness.
Yet, no matter how individually wrought, we sell our stems to the world for others to imitate and recast as we did to works before us.
The hope is that our craft encourages others to chase their own fancy version of creativity. The lemmings, forever unoriginal, suffer for nothing.