Fighting inertia

Fighting inertia

Stock phrases, a detailed script, a prescription for exactitude. Imagine how boring life would be if you already knew its outcome.

It’s the routine that subverts our days into yesterday’s form, responding to emails in our head. Sameness destroys creativity.

How can we fight inertia?

We take risks, do the unpredictable, anything to keep the supposed simulation of world guessing.

En medias res, we ensure that we’re performing in the middle of becoming.

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