Dopamine is a superpower. Our brain hunts it down with the expectation of feeding it with some type of satisfaction, be it coffee or social media.

But our anticipation often exceeds reality. The coffee aroma smells better than the grounded beans actually taste. We only go on vacation with the promise of taking photos and sharing them on Instagram. Looking forward to these experiences energize us but fade just as quickly once we realize them.

Our neurons swim in desire, all the while ignoring the risks for drowning in it. Like a magnet, we are drawn to the pleasures of stimulants and irreality.

There’s no stopping us from swinging into the emotional rollercoaster, only to find that the high is not permanent like a tattoo. We can only rent moods and activities for so long.