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Four to one

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The goal is to be good at more than one thing. Everyone should be versatile.

But sometimes it is better to narrow yourself to expand. Instead of doing everything, you focus on doing one thing well. And the rest gets better as a result.

Take social networking for example. It’s a misperception that one has to be on all networks, sharing all the time. So you take shortcuts. After publishing a new blog post, you automatically share it on Facebook, Twitter, LinkedIn, Tumblr, and Google+.

Frictionless broadcasting may work for those who already have an acquired audience. But for the startup or entrepreneur — they will need to work harder to get attention. And the best way to do that is to pick one network and double-down.

Focusing on Twitter, for instance, may allow you to write concise tweets, insert captivating media, and include vanity links. Focusing on Instagram may allow you to include the niche hashtags related to the post that gives the image an extra boost.

Single-tasking on one marketing channel takes a strategy. Publishing is deliberate and methodical, the community engagement well-intentioned.

Less is more. The pattern of interactions will bleed into other outlets. Unlike the feather, you’ll be the wind directing all the controls.

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Uncategorized

‘The peak of peak attention…’

“The peak of peak attention can be assigned an exact date: Sunday, September 9, 1956, when Elvis Presley made his first appearance on television, on CBS’s Ed Sullivan Show. Its 82.6 percent share of viewers has never been equaled or bettered.”

— Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads

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Arts Uncategorized

Illustrations for Amazon Prime Day

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE SEE THE DISCLOSURE FOR MORE INFO.

Whether’s the art in Apple’s app store or Amazon’s prime day gifs, I continually to be amazed by some of illustrations coming out of the world’s biggest brands.

The ones above appear on Amazon’s giphy channel to help promote Amazon Prime Day, staring next Monday.

If you’re not a Prime member, you can sign up here to get a 30-Day free trial.

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Uncategorized

Rather unique

Building the tallest building is a matter of ego. Machismo drives a lot of design and innovation, as it does leadership.

But there’s always going to be a taller building, just as there’s still going to be the next innovative car or gadget.

Things can only stand out for so long before something else surpasses them, or they become normalized, like a commodity that everyone else can own (see the ownership of mirrors).

There are also more people in the world that own smartphones than toothbrushes.

When size and novelty fall aside, people only remember what’s unique. That’s why, no matter what size a book or painting or any design for that matter is, it’s about the content and its context.

It’s the story that matters more than (temporarily) standing out.

Categories
Life

Making for the micro

People always made art. Now, we just make it and share it in abundance.

But all the noise makes it impossible for aspiring creators to stand out.

On the flip side, the bell curve is widening from the masses to the niches. We can build an audience around sub-genres at scale for the first time ever; the Internet helps us stay connected.

Once we shift our strategy from marketing to everyone to marketing to the micro, we set ourselves up to make deeper work that lasts.

Your weirdness is not only acceptable, it’s mainstream.