Wellsbaum.blog

Writing about life and arts

marketing

  • Four to one

    •

    2 min read

    The goal is to be good at more than one thing. Everyone should be versatile. But sometimes it is better to narrow yourself to expand. Instead of doing everything, you focus on doing one thing well. And the rest gets better as a result. Take social networking for example. It’s a misperception that one has…

  • ‘The peak of peak attention…’

    •

    1 min read

    “The peak of peak attention can be assigned an exact date: Sunday, September 9, 1956, when Elvis Presley made his first appearance on television, on CBS’s Ed Sullivan Show. Its 82.6 percent share of viewers has never been equaled or bettered.” — Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads

  • Illustrations for Amazon Prime Day

    •

    1 min read

    THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE SEE THE DISCLOSURE FOR MORE INFO. Whether’s the art in Apple’s app store or Amazon’s prime day gifs, I continually to be amazed by some of illustrations coming out of the world’s biggest brands. The ones above appear on Amazon’s giphy channel to help promote Amazon Prime Day,…

  • Rather unique

    •

    1 min read

    Building the tallest building is a matter of ego. Machismo drives a lot of design and innovation, as it does leadership. But there’s always going to be a taller building, just as there’s still going to be the next innovative car or gadget. Things can only stand out for so long before something else surpasses them,…

  • Making for the micro

    •

    1 min read

    People always made art. Now, we just make it and share it in abundance. But all the noise makes it impossible for aspiring creators to stand out. On the flip side, the bell curve is widening from the masses to the niches. We can build an audience around sub-genres at scale for the first time…