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A pedestal type of person

The best marketers bake their advertising into their work. Whether you’re an athlete, an author, or a baker, the product speaks for itself. Your trade either breeds trust and gets shared by others or falls at the wayside. Steve Jobs, Michael Jordan, and Albert Einstein put their money where their mouth is. But there are […]

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‘His retina is beleaguered with images’

“What of modern man’s scale of values? His retina is beleaguered with images (photographs, printed matter, street advertisements, Cinema) from morning to night.”  Alvar Aalto, 1927 And now we’re beleaguered with shiny devices that blast such promotions into our eyes. We all carry a piece of Times Square in our pocket. gif by Tomasz Konczakowski

A little bit louder now

Provocation is neither about engagement nor expression — it’s about likes and shares. The lightning rod on Twitter will always outshine the passive inspirer, hiding from the market. But it is the quality of interactions that deliver the message. Neither the loud nor the faint succeeds. Speak softly and carry a big stick.

Hobbying for hobbies sake

Whether it’s trying surfing or playing the guitar when’s the last time you did something out of pure joy? In this Instagram-edited era where everyone gets their own stage, people only like to do things they’re good at. The thought goes: ‘if I can’t share it and show my best self, why do it?’ The […]

Four to one

The goal is to be good at more than one thing. Everyone should be versatile. But sometimes it is better to narrow yourself to expand. Instead of doing everything, you focus on doing one thing well. And the rest gets better as a result. Take social networking for example. It’s a misperception that one has […]

‘The peak of peak attention…’

“The peak of peak attention can be assigned an exact date: Sunday, September 9, 1956, when Elvis Presley made his first appearance on television, on CBS’s Ed Sullivan Show. Its 82.6 percent share of viewers has never been equaled or bettered.” — Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Illustrations for Amazon Prime Day

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE SEE THE DISCLOSURE FOR MORE INFO. Whether’s the art in Apple’s app store or Amazon’s prime day gifs, I continually to be amazed by some of illustrations coming out of the world’s biggest brands. The ones above appear on Amazon’s giphy channel to help promote Amazon Prime Day, […]

Rather unique

Building the tallest building is a matter of ego. Machismo drives a lot of design and innovation, as it does leadership. But there’s always going to be a taller building, just as there’s still going to be the next innovative car or gadget. Things can only stand out for so long before something else surpasses them, […]

‘Don’t read the words. It’s bad enough that people use Powerpoint as a sort of teleprompter.’

If you use Powerpoint, a few principles and tips to keep in mind when using type on a slide: Don’t read the words. It’s bad enough that people use Powerpoint as a sort of teleprompter. Much worse that you don’t trust the audience enough to read what you wrote. If you want them to read […]

Words still matter 

There was a moment when marketers thought words didn’t matter, that the future was speaking through images. But then everybody’s images started looking the same. The Instagram feed looked like a giant pile of sameness where anyone could be a photographer and upload a beautiful picture. Snapchat then ushered in the video game and all […]

The peripheral things

The periphery shapes reality. We consume everything through our phones and apps likes Instagram. These tools shape the message and our interpretation of the world. Things are rarely novel. What changes is the method in which items are delivered to human attention. People latch on to trends and make them feel new, no matter how […]

‘This is not an apple’

You can go ahead and try to eat this apple. But the representation of the apple is pure fiction; you can’t eat it. It is a mere rendering of something you could consume. Like a map, it displays territory that exists only in mind. Nonetheless, the picture provokes all the emotions that go in eating […]