Taste at first sight 👁👀👁

“The first taste is always with your eyes.” Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state. Table top advertising or food marketing is no different than any other product marketing: the illusion […]

Devouring optical information

There’s optical information everywhere — on cereal boxes, to ads atop taxicabs, to the best quiche recipe on Pinterest. We are bombarded by the same signals we signal right back, purchasing the Nike sneaker posted on Instagram yesterday. Communicating through images negotiates a plausible reality. We consume and project, show and inspire others. Assume everything […]

The bullshit detector

You know it when you see it. Bullshit rings like a magic lantern, giving artificiality a spotlight. More people are susceptible to believing bullshit than ever. Politics is mostly bullshit, as is mass marketing. The irrational tries to take all the mystery out of life. When storytelling becomes manipulation, people lose their heads. Evil spreads […]

Walking billboards

We are all walking billboards. Logos and sponsors aren’t restricted to the chest of professional soccer and basketball uniforms. As consumers, we signal our own catalog of attention triggers — the Nike Swoosh, the Adidas stripe, the Bauhaus-inspired Apple AirPods, etc. We’ve been working for brands all along. Social media and the proliferation of images […]

StartRocket wants to blast billboards in space 👾🚀

In an interview with Futurism, the Russian startup StartRocket wants to project advertisements into space. Said founder Vlad Sitnikov: “We are ruled by brands and events. The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its […]

What matters isn’t always popular

If you’ve ever published anything on the web you know what it’s like when all you hear are crickets. No likes, no comments, no reshares. You think your content sucks because no one’s acknowledging you. But it’s a misconception to sell your work short, especially if it’s your labor of love. There are 2.1 billion+ […]