The goal is to be good at more than one thing. Everyone should be versatile.
But sometimes it is better to narrow yourself to expand. Instead of doing everything, you focus on doing one thing well. And the rest gets better as a result.
Take social networking for example. It's a misperception that one has to be on all networks, sharing all the time. So you take shortcuts. After publishing a new blog post, you automatically share it on Facebook, Twitter, LinkedIn, Tumblr, and Google+.
Frictionless broadcasting may work for those who already have an acquired audience. But for the startup or entrepreneur — they will need to work harder to get attention. And the best way to do that is to pick one network and double-down.
Focusing on Twitter, for instance, may allow you to write concise tweets, insert captivating media, and include vanity links. Focusing on Instagram may allow you to include the niche hashtags related to the post that gives the image an extra boost.
Single-tasking on one marketing channel takes a strategy. Publishing is deliberate and methodical, the community engagement well-intentioned.
Less is more. The pattern of interactions will bleed into other outlets. Unlike the feather, you'll be the wind directing all the controls.