Unoriginal and creative

We build careers off of clever hybrids, sampling the treasure trove of the Internet’s archival content to remix and recast as our own.

With a quick copy-paste, anyone with the tools can replicate a beautiful photo, record a song, or publish a book on Amazon.

Originality is dead. But that’s not to say it ever existed in the first place. Every piece of art, music, and writing we swallow was based on something before it. We continue the fad, bending genres and jamming stems into each other to create something novel.

Even the great Vincent Van Gogh adopted the style of Japanese prints and incorporated them into his work.

When we have access to slices of culture, the world (thanks to the internet) becomes our oyster.

Share on: