Adding to the pile

Another tweet, yet another Instagram — we keep on adding to the digital morass. Can we archive it all?

Of course, we can.

Google and Facebook are hoarding every little iota of data we create. They own our words, even the ones we put in drafts.

The ephemeral qualities of a pixel are a treasure trove for the attention merchants looking to retarget us with their product offerings.

Data churns into advertising like oil does through a pump. Nobody understands the details but can comprehend the general idea of the scene.

Store and retrieve, so much production, from numb thumbs to naive. We persist in feeding the algorithms with more input it can easily handle.

The pile is infinite.

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