Categories
Social Media Tech

Walking billboards

We are all walking billboards. Logos and sponsors aren’t restricted to the chest of professional soccer and basketball uniforms.

As consumers, we signal our own catalog of attention triggers — the Nike Swoosh, the Adidas stripe, the Bauhaus-inspired Apple AirPods, etc.

We’ve been working for brands all along. Social media and the proliferation of images intensify the ubiquity of advertising.

Facebook long understood its users were the best advertisers, helping brands generate impressions through the return of reshares, likes, and comments. Harvesting attention is a $1.2 trillion annual business, with influencers acting as the newest sensation in image marketing.

Subtle like soft power, we sell without selling, creating an endless gif loop of buying — all to confirm the story in our heads.

Categories
Business Tech

StartRocket wants to blast billboards in space 👾🚀

StartRocket wants to blast billboards in space 👾🚀

In an interview with Futurism, the Russian startup StartRocket wants to project advertisements into space. Said founder Vlad Sitnikov:

“We are ruled by brands and events. The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its heart. We will live in space, and humankind will start delivering its culture to space. The more professional and experienced pioneers will make it better for everyone.”

Vlad Sitnikov, StartRocket

Would you want to see an advertisement for Coca-Cola or Nike in the skies over New York? Seeing the Jordan Jumpman might be kind of cool. But already bombarded with ads as it is on TV, phones, and street billboards, it might be nice to keep the only place we know is 100% ad-free, the sky.

Categories
Social Media Tech

Adding to the pile

Another tweet, yet another Instagram — we keep on adding to the digital morass. Can we archive it all?

Of course, we can.

Google and Facebook are hoarding every little iota of data we create. They own our words, even the ones we put in drafts.

The ephemeral qualities of a pixel are a treasure trove for the attention merchants looking to retarget us with their product offerings.

Data churns into advertising like oil does through a pump. Nobody understands the details but can comprehend the general idea of the scene.

Store and retrieve, so much production, from numb thumbs to naive. We persist in feeding the algorithms with more input it can easily handle.

The pile is infinite.

Categories
Culture Tech

Nothing is random

Serendipity on the internet will forever be twisted in the maw of algorithms. Nothing is ever truly random. We are data’s significant other with a bullseye on our back.

Facebook has been triangulating our data for years, matching our likes with the highest bidder. Internet ads are designed to strangle our attention into a click-hole.

So here we are, next up surrounded by the internet of things. Look around — we’re forever stuck in Times Square.

Categories
Business Culture Tech

We, the data

Dissolved into data, we produce a feast of trackable interactions.

Dissolved into data, we produce a feast of trackable interactions.

They are the editors as much as much we are the authors. While we create everything, they produce nothing, yet the internet still owns our words. 

The attention merchants munch on the aggregate and peel off the niches into targeted prey.

Our eyeballs are the oil, primed, pumped, and then exhausted into tanks of consumption.

Monetization of the ego starts at birth, built for entertainment in the first place. We make, make, make until we are over-marked and sold to the highest bidder.

Categories
Creativity

Today’s Dream, Tomorrow’s Reality

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“After World War Two, artists and advertising agencies wanted to sell a bright and hopeful future. But they were also working to produce something that their audience would recognize and find plausible. As H. G. Wells said: “Anyone can invent human beings inside out or worlds like dumbbells or gravitation that repels. The thing that makes such imagination interesting is their translation into commonplace terms and rigid exclusion of the other marvels of the story. Then it becomes human.””

Read How Ad Men Invented The Future

Categories
Uncategorized

People don’t want to look at advertising. People want to get entertained intellectually.

RIP Tony Palladino. He designed the font “Psycho.”

Categories
Uncategorized

TV audience still has twice the number of online video viewers in the US.
TV audience still has twice the number of online video viewers in the US.

Categories
Uncategorized

Google Plus You Equals $$$$

You’re just logged into some bullshit while browsing the Internet. This next part, however: “… and gives Google that common understanding of who you are.” Now we’re chewing on something a bit meatier—as in, an admission from Google Inc. that Plus mostly exists to gives the company a better “understanding” of you.

The G+ network is merely an excuse to gather more data about you. No utility whatsoever. We. Are. Ads.

Categories
Uncategorized

Saying-Doing

There’s always dissidence between what people say and what they actually do.

  • People said they’d leave Facebook, Twitter, and Instagram after they introduced ads. Usage on all 3 platforms grew.
  • After the Broncos lost the Super Bowl, some Broncos fans proclaimed that they’d never watch their team play again. After a week of sorrow, Broncos fans were pumped for the new season.
  • People said they’d move to Canada if Bush was elected. They stayed and now they just rip Obama.

The list goes on…

What people say initially is a gut reaction to change, especially if it’s intended to turn them into an advertiser.

But quitting forever rarely happens. The content is just too damn good.