Categories
Social Media Tech

Walking billboards

We are all walking billboards. Logos and sponsors aren’t restricted to the chest of professional soccer and basketball uniforms.

As consumers, we signal our own catalog of attention triggers — the Nike Swoosh, the Adidas stripe, the Bauhaus-inspired Apple AirPods, etc.

We’ve been working for brands all along. Social media and the proliferation of images intensify the ubiquity of advertising.

Facebook long understood its users were the best advertisers, helping brands generate impressions through the return of reshares, likes, and comments. Harvesting attention is a $1.2 trillion annual business, with influencers acting as the newest sensation in image marketing.

Subtle like soft power, we sell without selling, creating an endless gif loop of buying — all to confirm the story in our heads.

Categories
Business Tech

StartRocket wants to blast billboards in space πŸ‘ΎπŸš€

StartRocket wants to blast billboards in space πŸ‘ΎπŸš€

In an interview with Futurism, the Russian startup StartRocket wants to project advertisements into space. Said founder Vlad Sitnikov:

β€œWe are ruled by brands and events. The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its heart. We will live in space, and humankind will start delivering its culture to space. The more professional and experienced pioneers will make it better for everyone.”

Vlad Sitnikov, StartRocket

Would you want to see an advertisement for Coca-Cola or Nike in the skies over New York? Seeing the Jordan Jumpman might be kind of cool. But already bombarded with ads as it is on TV, phones, and street billboards, it might be nice to keep the only place we know is 100% ad-free, the sky.

Categories
Social Media Tech

Adding to the pile

Another tweet, yet another Instagram — we keep on adding to the digital morass. Can we archive it all?

Of course, we can.

Google and Facebook are hoarding every little iota of data we create. They own our words, even the ones we put in drafts.

The ephemeral qualities of a pixel are a treasure trove for the attention merchants looking to retarget us with their product offerings.

Data churns into advertising like oil does through a pump. Nobody understands the details but can comprehend the general idea of the scene.

Store and retrieve, so much production, from numb thumbs to naive. We persist in feeding the algorithms with more input it can easily handle.

The pile is infinite.

Categories
Culture Tech

Nothing is random

So here we are, next up surrounded by the internet of things. Look around β€” we're forever stuck in Times Square. #internet #tech #gif

Serendipity on the internet will forever be twisted in the maw of algorithms. Nothing is ever truly random. We are data’s significant other with a bullseye on our back.

Facebook has been triangulating our data for years, matching our likes with the highest bidder. Internet ads are designed to strangle our attention into a click-hole.

So here we are, next up surrounded by the internet of things. Look around β€” we’re forever stuck in Times Square.

Categories
Business Culture Tech

We, the data

Dissolved into data, we produce a feast of trackable interactions.

Dissolved into data, we produce a feast of trackable interactions.

They are the editors as much as much we are the authors. While we create everything, they produce nothing, yet the internet still owns our words. 

The attention merchants munch on the aggregate and peel off the niches into targeted prey.

Our eyeballs are the oil, primed, pumped, and then exhausted into tanks of consumption.

Monetization of the ego starts at birth, built for entertainment in the first place. We make, make, make until we are over-marked and sold to the highest bidder.

Categories
Creativity

Today’s Dream, Tomorrow’s Reality

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β€œAfter World War Two, artists and advertising agencies wanted to sell a bright and hopeful future. But they were also working to produce something that their audience would recognize and find plausible. As H. G. Wells said: β€œAnyone can invent human beings inside out or worlds like dumbbells or gravitation that repels. The thing that makes such imagination interesting is their translation into commonplace terms and rigid exclusion of the other marvels of the story. Then it becomes human.””

Read How Ad Men Invented The Future