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Balenciaga’s $1490 ‘T-Shirt Shirt’ is ugly but awesome

Via @Balenciaga on Instagram
Via @Balenciaga

Luxury fashion house Balenciaga knows how to nail the type of ugly design that gets people talking.

In Fall 2017, it debuted the Bernie Sanders-inspired logo he used for his 2016 campaign. But this time around, the company once referred to as “the master of all” by Christian Dior, will release a double-shirt as part of its Fall 2018 lineup.

Said its creative director Demna Gvasali on the rule-breaking t-shirt shirt:

“I think it’s very interesting, the definition of ugly. I think it’s also very interesting to find this line where ugly becomes beautiful or where beautiful becomes ugly. That’s a challenge I like. I think that’s a part of what fashion stands for and I like that people think my clothes are ugly; I think it’s a compliment.”

Ugly can be beautiful. Prada’s head fashion designer Miuccia Prada agrees: “The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human. It touches the bad and the dirty side of people.”

The rebel in me loves the concept, but not with that hefty price tag.

 

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.