Discoverability will forever be twisted in the maw of internet algorithms.

Nothing is ever truly random. We are data’s significant other with a bullseye on our back.

Facebook has been triangulating our data for years, matching our likes with the highest bidder. Designers, copy-writers, and marketers work together to create internet ads that strangle our attention into a click-hole.

So here we are, next up surrounded by the internet of things to feed the system of ads. We invite zero ambiguity — we tell the system what we want, and it reports back.

Look around — we’re well-trained click monkeys forever melting into a spiderweb of Times Square.