You know it when you see it. Bullshit rings like a magic lantern, giving artificiality a spotlight.
More people are susceptible to believing bullshit than ever. Politics is mostly bullshit, as is mass marketing. The irrational tries to take all the mystery out of life.
When storytelling becomes manipulation, people lose their heads. Evil spreads like a fungus, as do the false narratives of a placebo.
The only way to change the reality around you is to call it for what it is: BS! Some will get it; others will need a constant reminder of their blindness.